Psyllium loading status by format and manufacturer. Updated July 26, 2026. Shows confirmed bench data, current ceilings, and what each format needs to reach the CV claim floor.
All confirmed psyllium husk loading across manufacturers and formats. The CV claim floor is 2,500mg psyllium husk per serving at 95% or higher purity. The question is not whether we can hit the floor in theory. The question is whether each format can hit it in a finished product at a viable serving size.
| Format | Manufacturer | Loading (confirmed) | Serving architecture | At floor? | Status |
|---|---|---|---|---|---|
| Gummy | Intermountain | Working psyllium gummy achieved. Samples shipped June 24 (tracking 1Z5956FR0392938030). Bench running 6+ weeks as of July 26. Still pushing psyllium dose higher. AgriFiber SFC (GRAS GRN 1073) shared July 26 — Mark highly enthusiastic. Gelatin ruled out; pectin base. | Four 3g gummies per serving. 6g path viable — Intermountain confirmed 3g geometry is representative of 6g. | Not at floor — dose ceiling still being pushed | Bench 6+ weeks in — psyllium gummy achieved, pushing dose |
| Gummy | Jiabe Ikang | 500mg / 5g gummy (non-pectin) | 5 gummies = 2,500mg (25g total) | Serving too large | Process mods pending |
| Gummy | Makers Nutrition | 200mg / 5g gummy | 12+ gummies required | No | Lab push sent |
| Gummy | TopGum | Psyllium ceiling confirmed at 370mg per 3g gummy. Two tracks running: psyllium-forward + PHGG-forward (Fibalance PHGG from ECA Healthcare). AgriFiber SFC samples arriving week of July 26 for testing. Product data sheet sent to Chris Astrauckas July 25. | TBD — bench resolving formula before serving architecture is set | Not at floor — 370mg ceiling confirmed | Bench running — SFC arriving for testing |
| Sachet / Stick Pack | Intermountain | V1 and V2 samples approved July 15. Physical samples shipped; awaiting delivery to NYC. V2 target: 5,000mg psyllium + 5,000mg Sunfiber = 10g total fiber. Pricing: $17.74 (5k) / $17.22 (10k) / $16.46 (25k) — all within $18.20 COGS target. AgriFiber SFC shared July 26; Mark enthusiastic. Lead time: 12-14 weeks from PO. Earliest to market: November 2026. | 1 sachet per serving | Yes — V1 and V2 clear 2,500mg floor | Samples approved July 15 — awaiting physical delivery |
| Soft Chew | Catalent | 2,540mg target (unbenched) | 1–2 chews per serving | Target, not confirmed | DA in progress |
| Soft Chew | SCN BestCo | Unknown | TBD | Unknown | Awaiting response |
| Konjac Jelly | Chaozhou Tianchao (Eric Chun) | 750mg / 40g pouch — prior ceiling. Process mod outreach sent. | 40g pouch — Jelly Well line in commercial production | Ceiling at 750mg — mods pending | PHGG + psyllium mod — awaiting reply |
| Jelly Pouch | Victory Foods | 2,500mg psyllium + 7,500mg Sunfiber (PHGG). Konjac at ~0.3% as gelling base only. Tasting call completed July 26. Sweetener: monk fruit selected, allulose ruled out. Flavors: peach and kiwi (kiwi = functional ingredient). AgriFiber SFC shared. Open questions to Daniel July 26. Lead time: 30-40 days from sign-off. Earliest to market: September 2026. | 150ml pouch (standard). Small pouch also under consideration. Jelly stick format being explored. | Yes — CV claim achieved, AOAC pending | Near-lock — tasting call complete July 26 |
| Konjac Jelly | Vicky Liu | Unknown | TBD | Unknown | R&D assessing |
Role: Everyday regularity format. Primary consumer entry point. The format drives adherence. Clinical dose in a gummy is the product positioning.
Target: 2,500mg psyllium husk per serving across 3 gummies. 6g gummy size. 90-unit bottle (30 servings).
Current physical samples: 370mg psyllium per serving (four 3g gummies). Bench is pushing higher via staggered addition intervals and pH adjustment but dose is not locked. CV claim at 2,500mg floor not yet achievable at current dose. New potential unlock: AgriFiber Solutions (Mundelein, IL), USDA patent 10226063 — corn bio-fiber gum designed to reduce psyllium viscosity up to 87% at a 1:1 blend with psyllium; queried with Intermountain and TopGum. 6g gummy path also being explored — Intermountain confirmed 3g geometry is representative of 6g. V1 launches year end with psyllium + Sunfiber stack; no CV claim but strongest fiber gummy on market. Claim path runs through sachet and jelly pouch.
Role: Pro and advanced format. Primary CV claim vehicle. No format barriers. Best formulation in the market at target dose.
V1 confirmed: 2,500mg psyllium + 2,500mg Sunfiber (PHGG) per serving, 1 sachet. V2 target (finalized): 5,000mg psyllium + 5,000mg Sunfiber (PHGG) = 10g total fiber per sachet. V2 pricing confirmed July 15, 2026 with generic kiwi swap: $17.74 (5k units) / $17.22 (10k) / $16.46 (25k) — all within $18.20 COGS target. Sampling approved July 15.
Sachet format has no technical barriers to hitting the 2,500mg psyllium floor. V1 confirmed at 2,500mg psyllium + 2,500mg Sunfiber per serving. V2 locks the strongest fiber stack on the market at 10g total fiber. Pricing confirmed July 15 at all three volume tiers — all under the $18.20 COGS target. AOAC soluble dietary fiber test on psyllium seed husk material (per 21 CFR 101.81, not whole seed) is required to close claim math. No other format blocks exist.
Role: Bridge format between gummy and powder. Uncooked process (max 40°C) avoids psyllium gelling — the same mechanism that blocks konjac formats. If confirmed, soft chew may be the most efficient path to full psyllium load at clinical dose outside of powder.
Target: 2,540mg psyllium + 2,500mg PHGG + 600mg Actazin. 1–2 chews per serving. Kiwi mint flavor.
Uncooked process (max 40°C) does not trigger psyllium's gelling or hygroscopic expansion — the root cause of failure in gummy and konjac formats. Michael sent Catalent the full formulation stack June 26 and asked four specific questions before DA execution. Update expected week of July 14, 2026. V2 launch vehicle at earliest.
Role: Lifestyle and satiety format. GLP-1 companion positioning. Once-daily squeeze pouch. Novel delivery system — no competitor has launched a clinical-dose fiber product in this format.
Psyllium challenge: Psyllium husk is hygroscopic. In an aqueous gel matrix, it absorbs water, expands, and breaks the gel structure. This is the confirmed root cause of ceiling failures across konjac manufacturers. FOS works in this matrix but cannot carry the FDA CV claim. PHGG is less hygroscopic than psyllium and is the backup path. Process modifications for psyllium are being explored at Eric's facility.
Formula: 2,500mg psyllium + 7,500mg Sunfiber (PHGG) = 10g total fiber per 150ml pouch. CV claim achieved. Konjac glucomannan at ~0.3% as structural gelling agent only — not active fiber. Fill resolved via Methods 1 + 4 combined. Production ceiling: 2.5g psyllium maximum — 3.0g not viable at industrial scale. Sweetener locked: monk fruit. Allulose ruled out — metallic/chemical aftertaste confirmed on July 26 tasting call. Flavors: peach and kiwi — kiwi is a deliberate functional ingredient choice (prebiotic properties), not just flavor. AgriFiber SFC shared; being evaluated as viscosity reducer. Open questions sent to Daniel July 26. Lead time: 30-40 days from sign-off. Earliest to market: September 2026.
Psyllium husk is hygroscopic. In an aqueous konjac gel matrix it absorbs water, expands, and breaks the gel structure. Chaozhou Tianchao (Eric Chun) confirmed 750mg / 40g pouch as the prior ceiling in their system. Saturday outreach sent asking two things: whether PHGG at 3-4g per 40g is viable in their matrix, and whether any process adjustments (addition timing, pH, temperature) reduce psyllium's disruptive effect. Awaiting response. Victory Foods uses a different liquid-fill system where Trial G already cleared 2,500mg — the ceiling problem may be specific to the firm konjac gel format, not the jelly pouch category.
The FDA authorized cardiovascular health claim requires psyllium seed husk — the outer seed coat removed from the psyllium seed, at 95% or higher purity with 3% or less protein. Whole psyllium seed is not eligible and is a disqualifying criterion if present in the product regardless of soluble fiber content. Fiber source must be declared as psyllium seed husk on label. All AOAC testing and claim math must use husk material only, not seed powder.
| Parameter | Requirement | Note |
|---|---|---|
| Soluble fiber per serving | 1.78g minimum | FDA threshold for authorized CV claim |
| Psyllium husk load at 70% solubility | 2,540mg minimum | Conservative floor we hold all manufacturers to: 2,500mg |
| Psyllium husk load at 90% solubility | 1,978mg minimum | More favorable assumption — still hold to 2,500mg for margin |
| Husk purity | 95% or higher | Non-negotiable. Lower purity = claim disqualified |
| Protein content | 3% or less | Required by 21 CFR 101.81 |
| Fiber source | Husk only — no seed powder | Seed presence disqualifies the claim, regardless of soluble fiber level |
| Test required | AOAC soluble dietary fiber | Isolates soluble fraction. COA from husk material needed to close claim math. |
| Intermountain gummy — current physical samples | 370mg psyllium / serving (four 3g gummies) | 14.8% of CV floor. Bench pushing higher — dose not locked. CV claim not yet achievable in gummy. Psyllium in V1 gummy at final dose TBD. Claim path runs through sachet and jelly pouch. |
AOAC soluble dietary fiber test must be run on psyllium seed husk material only — not whole seed, per 21 CFR 101.81. This test isolates the soluble fraction. Claim math requires 1.78g soluble per serving. At 70% solubility, that needs 2,540mg husk minimum. The AOAC COA is the gate between a confirmed psyllium dose and a substantiated CV claim. Required for both sachet (V2 sampling approved July 15) and jelly pouch (samples in transit, CV claim pending confirmation).
From the moment formulation is locked and approved. Dates are estimates based on current status as of July 26, 2026.
| Format | Manufacturer | Lead Time from Lock | Earliest to Market | Status |
|---|---|---|---|---|
| Jelly Pouch | Victory Foods | 30-40 days (includes custom packaging + raw materials; 7 days actual production + fill once materials on-site) | September 2026 | Near-lock. Tasting call complete July 26. Open items to Daniel. |
| Powder / Sachet | Intermountain | 12-14 weeks from PO + 50% deposit (covers pilot run, commercial run, packaging, QA, palletizing) | November 2026 | Samples approved July 15. Physical delivery pending. PO clock starts after sample approval + spec sign-off. |
| Gummy | TopGum | 16 weeks from formulation approval (bench currently running — 4-week bench phase already in progress) | December 2026 | Bench running. SFC samples arriving. Formula not yet locked. |
| Gummy | Intermountain | 12-14 weeks from PO + 50% deposit (standard mold assumed; custom GOAT mold pricing-contingent) | November 2026 | Working psyllium gummy achieved. Samples shipped June 24. Bench 6+ weeks in. Pushing dose ceiling. |