Psyllium loading status by format and manufacturer. Updated July 8, 2026. Shows confirmed bench data, current ceilings, and what each format needs to reach the CV claim floor.
All confirmed psyllium husk loading across manufacturers and formats. The CV claim floor is 2,500mg psyllium husk per serving at 95% or higher purity. The question is not whether we can hit the floor in theory. The question is whether each format can hit it in a finished product at a viable serving size.
| Format | Manufacturer | Loading (confirmed) | Serving architecture | At floor? | Status |
|---|---|---|---|---|---|
| Gummy | Intermountain | 1,720mg / 6g gummy — confirmed bench ceiling (topped out, working higher) | ~287mg/g loading rate — 69% of CV floor | No — 780mg short | At ceiling — pushing for more |
| Gummy | Jiabe Ikang | 500mg / 5g gummy (non-pectin) | 5 gummies = 2,500mg (25g total) | Serving too large | Process mods pending |
| Gummy | Makers Nutrition | 200mg / 5g gummy | 12+ gummies required | No | Lab push sent |
| Gummy | TopGum | Unknown (3 failures) | TBD | Not yet | Process mods pushed |
| Powder / Stick Pack | Intermountain | 2,500mg+ (no format barriers) | 1 sachet per serving | Yes | Confirmed |
| Soft Chew | Catalent | 2,540mg target (unbenched) | 1–2 chews per serving | Target, not confirmed | DA in progress |
| Soft Chew | SCN BestCo | Unknown | TBD | Unknown | Awaiting response |
| Konjac Jelly | Chaozhou Tianchao (Eric Chun) | 750mg / 40g pouch — prior ceiling. Process mod outreach sent. | 40g pouch — Jelly Well line in commercial production | Ceiling at 750mg — mods pending | PHGG + psyllium mod — awaiting reply |
| Jelly Pouch | Victory Foods | Trial G: 2,500mg psyllium achieved — good gel texture by hand | 150ml pouch — machine filling issue, process mods underway | Formula solved | Filling mods in progress (~2 wks) |
| Konjac Jelly | Vicky Liu | Unknown | TBD | Unknown | R&D assessing |
Role: Everyday regularity format. Primary consumer entry point. The format drives adherence. Clinical dose in a gummy is the product positioning.
Target: 2,500mg psyllium husk per serving across 3 gummies. 6g gummy size. 90-unit bottle (30 servings).
1,720mg psyllium per serving in a 6g gummy. Loading rate ~287mg/g. Staggered addition intervals and pH adjustment across stages unlocked significant progress from the 370mg samples. Mark confirmed July 7 that the bench is topped out at this level and they are still trying to push higher. CV claim is a long putt in this format. Psyllium will be in the gummy for V1 — final dose TBD. The claim path moves to sachet and jelly pouch.
Role: Pro and advanced format. Primary CV claim vehicle. No format barriers. Best formulation in the market at target dose.
Target: 5–6g psyllium husk + 4g PHGG + 600mg Actazin per serving. Two SKUs: bulk canister and individual stick pack. 30 servings per unit.
Powder format has no technical barriers to hitting the 2,500mg psyllium floor. SFP from Intermountain shows 5,000mg combined fiber blend (psyllium + PHGG). Psyllium-specific breakdown within that number is pending confirmation from Mark. AOAC soluble dietary fiber test on psyllium husk material is the remaining gate before claim math can be locked. No other format blocks exist.
Role: Bridge format between gummy and powder. Uncooked process (max 40°C) avoids psyllium gelling — the same mechanism that blocks konjac formats. If confirmed, soft chew may be the most efficient path to full psyllium load at clinical dose outside of powder.
Target: 2,540mg psyllium + 2,500mg PHGG + 600mg Actazin. 1–2 chews per serving. Kiwi mint flavor.
Uncooked process (max 40°C) does not trigger psyllium's gelling or hygroscopic expansion — the root cause of failure in gummy and konjac formats. Michael sent Catalent the full formulation stack June 26 and asked four specific questions before DA execution. Sandy was following up to move forward. Awaiting response as of July 8 — 12 days without reply.
Role: Lifestyle and satiety format. GLP-1 companion positioning. Once-daily squeeze pouch. Novel delivery system — no competitor has launched a clinical-dose fiber product in this format.
Psyllium challenge: Psyllium husk is hygroscopic. In an aqueous gel matrix, it absorbs water, expands, and breaks the gel structure. This is the confirmed root cause of ceiling failures across konjac manufacturers. FOS works in this matrix but cannot carry the FDA CV claim. PHGG is less hygroscopic than psyllium and is the backup path. Process modifications for psyllium are being explored at Eric's facility.
Trial G achieved 2,500mg psyllium husk in a 150ml jelly pouch with good gel texture by hand. The formula is solved. The remaining problem is automated machine filling — the small nozzles designed for liquid fill couldn't move the psyllium-loaded slurry before gel set. Victory Foods is running process modifications now. Results expected in approximately two weeks. This is the format gaining fastest on the CV claim.
Psyllium husk is hygroscopic. In an aqueous konjac gel matrix it absorbs water, expands, and breaks the gel structure. Chaozhou Tianchao (Eric Chun) confirmed 750mg / 40g pouch as the prior ceiling in their system. Saturday outreach sent asking two things: whether PHGG at 3-4g per 40g is viable in their matrix, and whether any process adjustments (addition timing, pH, temperature) reduce psyllium's disruptive effect. Awaiting response. Victory Foods uses a different liquid-fill system where Trial G already cleared 2,500mg — the ceiling problem may be specific to the firm konjac gel format, not the jelly pouch category.
The FDA authorized cardiovascular health claim requires psyllium seed husk — the outer seed coat removed from the psyllium seed, at 95% or higher purity with 3% or less protein. Whole psyllium seed is not eligible and is a disqualifying criterion if present in the product regardless of soluble fiber content. Fiber source must be declared as psyllium seed husk on label. All AOAC testing and claim math must use husk material only, not seed powder.
| Parameter | Requirement | Note |
|---|---|---|
| Soluble fiber per serving | 1.78g minimum | FDA threshold for authorized CV claim |
| Psyllium husk load at 70% solubility | 2,540mg minimum | Conservative floor we hold all manufacturers to: 2,500mg |
| Psyllium husk load at 90% solubility | 1,978mg minimum | More favorable assumption — still hold to 2,500mg for margin |
| Husk purity | 95% or higher | Non-negotiable. Lower purity = claim disqualified |
| Protein content | 3% or less | Required by 21 CFR 101.81 |
| Fiber source | Husk only — no seed powder | Seed presence disqualifies the claim, regardless of soluble fiber level |
| Test required | AOAC soluble dietary fiber | Isolates soluble fraction. COA from husk material needed to close claim math. |
| Intermountain gummy — bench ceiling | 1,720mg psyllium / 6g gummy (~287mg/g) | 69% of CV floor. Topped out as of July 7. CV claim unlikely in gummy. Psyllium will be in V1 gummy — final dose TBD. |
Once Intermountain bench push produces gummy samples at or above 2,500mg psyllium, Mark needs to run the AOAC soluble dietary fiber test on the psyllium husk material. This test isolates the soluble fraction. Claim math requires 1.78g soluble per serving. At 70% solubility, that needs 2,540mg husk minimum. The AOAC COA is the gate between a bench number and a substantiated claim.